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Max Life Insurance

Max Life Insurance

Overview

Max Life Insurance, one of the leading life insurers, is a joint venture between Max India Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max India is a leading Indian multi-business corporate, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group, which is amongst the top general insurers in the world. Max Life Insurance offers comprehensive life insurance and retirement solutions for long-term savings and protection to thirty lakh customers. It has a country-wide diversified distribution model including the country's leading agent advisors, exclusive arrangement with Axis Bank and several other partners. Max Life Insurance is a quality business focused on delivering excellence to customers through advice based sale process, customer centric approach to business, financial stability & investment expertise and strong human capital.

Max Life Insurance offers comprehensive life insurance and pension solutions for long-term savings and protection to thirty lakh customers. It has a country-wide diversified distribution model including the country's leading agent advisors, exclusive arrangement with Axis Bank and several other partners. Max Life Insurance is a quality business focused on delivering excellence to customers through advise based sale process, customer centric approach to business, financial stability & investment expertise and strong human capital.

In the financial year 2011-12 Max Life Insurance ranked fourth among private life insurers with a market share of 8.6%. The Company has been one of the fastest growing life insurance companies with total revenue of Rs. 6,391 crore and enterprise profit of Rs. 733 crore for the Financial Year 2011-12. The Company's share capital of Rs. 2,127 crore with a solvency margin of 534% is indicative of its financial strength and stability. As on 31st March 2012, Max Life Insurance had assets under management of Rs. 17,215 crore.

Max Life Insurance is today recognized as a Powerbrand. It has been ranked amongst the best places to work for, by BT-Mercer, Gallup and Businessworld. As the company enters the new phase of growth, a stable management team is guiding the company to even higher customer-centricity, people-orientation and quality focus.

Vision & Mission

Vision

To become the most admired Life Insurance Company in India for all stakeholders.

Mission

  • Amongst top 5 private life insurance companies by profitable new business sales
  • National Player
  • Brand of choice
  • Employer of Choice
  • Principal of Choice for Distribution & Suppliers

Values

This vision to become India's most admired life insurance company will be realized through our unique set of values, which are as follows:

Caring : Max Life Insurance is redefining the life insurance paradigm by focusing on customers first. The service process is responsive, personalized, humane and empathetic. Every individual who represents the company is for us our brand champion.

Honesty : Honesty is the heart of the life insurance business. It is all about trust. Transparency, integrity and dependability form the cornerstones of the Max Life Insurance experience. The company ensures that everyone who represents the brand carries a promise: we care - in word as well as deed.

Excellence : Excellence at Max Life Insurance implies the ability to perform at a consistently high level. Focused on the value of continuous improvement in people, processes and the organization, the company strives for the highest standards of quality in every aspect of its business.

Knowledge : Knowledge leads to expertise; and our expertise is in helping people protect themselves. Perfectly combining global expertise with local knowledge, we are India's life insurance specialist. Max Life Insurance believes that for knowledge to be of value it must be focused, current, tested and shared.

Integrity : Integrity is the cornerstone of any ethical deed. Adhering to the professional code of conduct and adherence to processes and systems is of utmost importance.

Teamwork :Teamwork implies the ability to share exchange and provide information and support team members which is at the core of any successful venture. Selflessly putting the team interest above personal agenda enables the company to perform better in every aspect.

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